Finding out what people WANT

July 25, 2011

I want to share with you some ways in which you can find out what your customers and target clients want and how we can discover what their pain points are. You could do a survey – perhaps one you’ve written, printed and taken to your local shopping mall or local library or airport – […]

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Helping people and being helped

July 5, 2011

I was in luck today and was able to listen to Michael Port’s Think Big Revolution call that he generously does every Tuesday at noon EST. This week the discussion was about reaching out to people for help. Michael shared a lot of useful insights as did the people participating in the call so I really […]

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Who needs what ?

May 10, 2011

A business should be based on a need that the founder knows or suspects exists in a market. A prospective client will only be interested in your offer only if it meets one of the more or less essential needs they are seeking to satisfy. If we take a car as an example: someone buying a car needs to get […]

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Evaluating Business Ideas

April 26, 2011

We live in a world where starting your own businessng s increasingly seen as an option, indeed even a preferred choice. For some people the entrepreneurial spirit is so ingrained they wouldn’t be happy unless they were putting their business ideas into being. For other people, starting a business is a way to avoid a lengthy […]

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Etiquette – in all its guises

April 12, 2011

My new coaching client, a lovely lady living on an island in  the middle of the Saint Lawrence river in Montreal, is set on bringing politeness, manners and etiquette back into the world. Hooray ! This got me thinking about etiquette in general.   Should women expect men to let them out of elevators first […]

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