Tactics for success as an entrepreneur

by Gillian Pritchett on May 8, 2008

1. “Dig the well before you’re thirsty” – Confucius

Marketing, whether your business or yourself, is the one task that wise people do daily – YES…DAILY. You should do at least one thing each day to keep your marketing funnel full.

2. “The moment you begin to think of time as precious and that it has a price, the richer you will become.” – Robert Kiyosaki, Rich Dad’s Guide to Investing

Do you spend your time wisely or do you squander it procrastinating ? Successful entrepreneurs understand that how they spend their time determines their future. It’s critical to do the things that will move you/your business forward each day.

3. Have a wealth mindset

Successful entrepreneurs are focused, first and foremost, on being secure. Then on being comfortable and finally, on being rich. It is this focus on security that forces them to build systems and look at the big picture as opposed to doing what is best only for the short-term.

Successful entrepreneurs also understand that they need to invest in themselves and their business in order to reach their long-term goals. Doing things “quick and dirty” or for the fast buck doesn’t create the long-lasting success that you are looking for.

4. Have a sense of urgency

Successful entrepreneurs are not procrastinators – they get things done and done today! Their sense of urgency is borne not only of their appreciation for the value of time, but also as a way of insuring their clients are always satisfied. Why make them wait? Happy clients purchase from you and they do so repeatedly.

5. “Don’t feel overwhelmed…just do one thing at a time.”

The above quote may sound familiar and is a trademark of all successful entrepreneurs. Have 100 things to do? Don’t know where to start?

Just pick one and do it. It doesn’t matter which one, just do something. Sitting and staring at the pile or fretting about how much you need to do won’t get you anywhere. But doing one thing, and then another, and then another will.

6. Be a “big picture optimist and detail pessimist”.
Direct marketing guru Dan Kennedy tells the story of how he travels a lot and never worries about the plane going to the wrong city or exploding in midair or experiencing some other trouble that would result in his never reaching to his destination (big picture optimist). At the same time, he plans for the plane to leave late and arrive late, for his luggage to be lost and for the food (when you get it) to be inedible (detail pessimist).

Using this approach in project (and travel) planning insures that you’ve anticipated the potential problems which Murphy’s Law usually provides and have solutions already in hand. The worst that can happen is that you never need your “Plan B”.

7. You can’t (and shouldn’t) do it all

Successful entrepreneurs know and understand that trying to do everything themselves is a prescription for overwhelm and burnout.

The truly successful create teams and delegate effectively. Having one (or several) good virtual assistants, a bookkeeper, a pre-paid legal plan, etc. takes the day-to-day minutiae off you so that you can focus on the big picture.

No matter where you are today, do one thing today that will move you forward in your goals. Remember Confucius : “A journey of a thousand miles begins with a single step.” Take that step today and feel the momentum carry you forward.

This post is based on an article by Sandra Martini who requires that I add the following: © Sandra P. Martini, The Automatic Business Coach 2007. Get Sandra Martini’s FREE “5 Simple Steps to Putting Your Marketing on Autopilot” e-course/audio mini-workshop and her FREE small business success how-to tips at www.SandraMartini.com

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