Teacher

My teaching topics include:

Business Strategy, International Business Strategy, Marketing, Digital Marketing, Social Media, Market Intelligence, Consumer Behaviour, Strategic Communications, Sector/Market Analysis, Entrepreneurship and New Business Creation.

 CANADA

  • HEC Montréal (guest lecturer at ince 2008 where I teach Sectoral Analysis on the MBA program
  • At McGill University  I teach a 30-hour program Idea to LaunchTM (http://www.mcgill.ca/conted/prodep/ideas/) that I developed for my own on-line business. I teach it in the Spring as an evening/Saturday class and in the Summer as a one week intensive.

 CZECH REPUBLIC

  • Vysoká škola ekonomická v Praze (University of Economics, Prague)I teach International Business Strategy on the prestigious CEMS-MIM program.
  • Prague College – I teach Market Intelligence as an intensive weekend class as well as in a blended learning format
  • UNYP, Prague – I built and taught Business Strategy as a 40-hour weekend course on the BBA program in February 2011

NETHERLANDS

  • Webster University, Leiden – I built and taught a 40-hour Strategic Communications course for the MBA and MA Communications programs (May-July 2010)

 ON-LINE & DISTANCE LEARNING

  •  I built and recorded two on-line courses: Market Intelligence and Competitive Intelligence – for McGill University (2011)
  •  Prague College – I built and teach Market Intelligence as a blended learning course 
  • I produce and market on-line teleseminars and webinars on market research, using questionnaires to understand your customers, planning and starting a business.

PUBLIC & COPRPORATE TRAINING

  • I regularly give public seminars and talks on social media for example to members of the Réseau des Femmes d’Affaires de Québec; the Ireland-Canada Chamber of Commerce (review on page 7 of http://icccmtl.com/newsletters/nov10.pdf) as well as bespoke talks to businesses.
  • I’m a registered instructor (formatrice agréée) in Quebec in the context of my association with LDI for whom I deliver corporate training sessions on social media mainly in French but occasionally in English (www.langages.ca/medias_sociaux.html)
  • I work as a freelance corporate trainer with Actualisation in  Canada delivering their two day seminars for senior managers on topics such as Interpersonal Skills; Emotional Intelligence; Active Supervision.
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